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In the beginning, www.rainbowtourism.com was focused on a single region – the South Pacific – and on delivering products for a niche audience – gay and lesbian visitors to Australia and New Zealand.
Today, the range of global tourism products offered on the gateway portal stretches from Toronto to Timbuktu - and the company has a presence in North America.
Its marketing division, Peacock Tourism Marketing,operates from New York and Vancouver.
Although Rainbow Tourism has just turned 4, the company directors have more than 25 years experience in gay and lesbian travel industry and previously owned and operated various websites dedicated to gay and lesbian tourism.
1. For operators, high site visits and international exposure to gay and lesbian travelers are the main benefits. Peacock Tourism Marketing helps operators with online marketing and representation services.
2. For visitors, the site is a centralized shop for booking a colourful collection of Rainbow Places, Rainbow Events and Rainbow Tours.
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Travel Agencies Reaching Out to Gay & Lesbian Clients Get Seasoned Advice from Peacock Tourism Marketing
July 1, 2008 - Peacock Tourism Marketing, Inc. announced the launch of a new consultancy serving travel agencies who are seeking to launch or reinvigorate a gay and lesbian travel services division.
First in Service Group in Manhattan has hired Peacock to help parlay its Kennedy Travel division into a leading player in this special interest niche. Kennedy has been serving the community for many years and was among the first retail travel agencies in the world to recognize the value and viability of this potentially lucrative market.
Kennedy's new website will include vacation packages and leisure travel services for budget to high-end GLBT consumers, with many exciting new destinations and stylish tours.
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